1. General Principles of issues involved in the planning,design, and execution of international consumer product testsacross cultures and countries (cross-cultural consumer researchtests), and the data analysis and interpretation of the results.This document addresses the unique situations involved in thedesign and execution of tests conducted with different cultures orin foreign countries. Special consideration is given to languageissues, questionnaire design, and test execution based on keycultural differences among countries. This document providesinsights into:

• Government regulations
• Customs and culture
• Test design, planning, and execution
• Questionnaire issues, attributes, scales, and validation
• Participants, test staff, and test administration
• Multi-country/culture approach
• Data issues, including raw data and data analysis
• Case studies

2. Individual documents (which can be purchased for $25each) focus on country-specific testing information, caveats, andscenarios. While some specifics and examples are providedthroughout the General Principles document, explicit examples andcountry information are provided in the country specificdocuments.

Specific issues are addressed relative to each of thesecountries: Argentina, Brazil, Canada, China, France, India, Japan,Korea, Mexico, Netherlands, New Zealand/Australia, Philippines,Poland, Spain, Thailand, United Kingdom, and United States.

Click on the "E-book/PDF version" button at the top of this pageto download MNL55!